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Name your baby after the bed it was made in.
IKEA | The Name Catalogue
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The background. Due to the pandemic, 5.5% more children were born in Norway than the previous year. For soon-to-be parents, it has always been difficult to find a name for their child, but it is even more difficult to find a unique name during a baby boom.
The Insight. IKEA has since 1948 used names on their product line instead of article numbers. And with their popular catalogs dating back more than 70 years, this has resulted in, maybe, one of the world’s largest name banks.
The Idea. We searched through more than 15000 pages of old IKEA catalogs, and gathered over 800 names in The Name Catalogue. Every single name was given its own description, based on the qualities you may inherit from the original product.