Die Ballons! — Work Memorial

We brought the threat of Hero Balloon to life in a world handcrafted from 10,487 real balloons.

Clash Royale | Die Ballons!

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The Brief. For the launch of Hero Balloon, a rework of the much-feared “Balloon” character in Clash Royale, we needed to highlight the instant panic the new card creates to get players excited.

The Idea. To dramatise its panic-inducing power, we created a campaign made entirely out of balloons. We twisted 10,486 biodegradable balloons into large-scale Clash Royale characters and watched them burst under the pressure of an advancing Hero Balloon (made, of course, out of balloons), all shot in camera and set to a cover of Nena’s famous “99 Luftballons”.

“When you use 10,487 real balloons to make a comic, colorful, creepy commercial, you've earned Ad of the Week honors and then some.
Well played, Clash Royale.
(They don't need no AI!)”

We brought the threat of Hero Balloon to life in a world handcrafted from 10,487 real balloons.

“When you use 10,487 real balloons to make a comic, colorful, creepy commercial, you've earned Ad of the Week honors and then some. Well played, Clash Royale. (They don't need no AI!)”

“When you use 10,487 real balloons to make a comic, colorful, creepy commercial, you've earned Ad of the Week honors and then some.
Well played, Clash Royale.
(They don't need no AI!)”